Gevajo Mamopu
Gevajo Mamopu
Our Approach
Most agencies translate content and call it localization. We research each target market independently, because search behavior is shaped by language, culture, and local competition — not just vocabulary.
German speakers in Germany, Austria, and Switzerland search differently from each other. Spanish in Mexico and Spain carries different search patterns, different idioms, different levels of formality. We don't flatten these differences.
Our research process starts fresh for each target locale rather than adapting from a source language. That means separate keyword research, separate competitor analysis, and separate content recommendations per market.
Many sites have hreflang tags. Fewer have them configured correctly. Common problems include missing self-referencing tags, incorrect locale codes, mismatched canonical and hreflang signals, and incomplete coverage across page types.
We audit existing implementations against a structured checklist and verify outcomes in Search Console. When building from scratch, we document the logic and test before indexing.
A keyword with high search volume in a target language is only useful if the intent behind it matches what your page offers. We classify keywords by intent type and map them to the appropriate stage of the content structure.
This matters more in international markets where a translated keyword may carry different intent than the original. We check this explicitly rather than assuming parity.
We don't just identify keywords. We analyze what content is currently ranking in each target market, what format it takes, what questions it answers, and where gaps exist. Content briefs come from this analysis.
The result is content that has a reason to rank because it's built around what local users are looking for, not what the source market found effective.
Translation vs. Localization
Our Process
Every market engagement starts with a structured discovery phase. We look at how the target market's search landscape is organized, which local players are established, and what content formats are performing.
This shapes everything that follows. Keyword research, content planning, and technical recommendations all derive from this initial market picture rather than from assumptions carried over from other markets.
We can walk through what market-specific research would look like for the regions you're targeting.